Multiply’s Meaningful Merchandise

With every new project there is generally a need for merchandise. As a project we wanted to adhere to the Good Growth recycle / reuse principles and improve productivity of businesses in Cornwall and the Isles of Scilly.  

We chose Fluid Branding in St. Austell because think beyond profit. They promise to be responsible and, as a B Corp, are dedicated to finding ways to do things better for our people and our planet. Sourcing our merchandise from Fluid also meant that we were able to support local business and reduce our carbon footprint as much as possible. 

We purchased the most sustainably made and recyclable products possible, opting for cotton tote bags, natural wood pencils and eco-friendly ballpoint pens with a barrel made of biodegradable paper material, and corn plastic trims. 

Alongside their commitment to be Carbon Net-Zero by 2030, and to further reduce their impact on the environment, Fluid have partnered with environmental organisation Ecologi which allows us to easily see the impact they are making. From 1st August 2021, they pledged to plant a tree into their Fluid forest with every order made. We are pleased to report that due to our recent merchandise order Fluid planted a tree, on behalf of Multiply, in their “Fluid forest”.  

The Fluid forest is a virtual representation of all the real trees that are planted as part of Fluid’s efforts. Each tree in the forest is responsibly planted with Eden Reforestation, who ensure their reforestation projects have a positive human impact as well as a positive environmental impact. They hire and train local people to plant new trees, they plant native species and their seedling survival rate is a whopping 80%.  

Through their partnership, Fluid will be creating employment for local families, restoring wildlife habitats and helping to reduce carbon pollution. All of this helps accelerate to a more sustainable future. 

Multiply still have more items to purchase and will be returning our custom to Fluid for this. 

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